We will soon be publishing a new edition of our famous book “Cake for everybody”. We would like our members to help us make this the best book on baking available.
The Cake Association looks forward to your responses.
Overview
Hi, this is a demo consultation all about making cakes. You can also see an identical consultation in its live stage.
Next year we will be publishing a new edition of our well regarded and popular book, "Cake for everyone".
The last edition was prepared many years ago, without the benefit of much input from anybody other than the author and a small, rather mysterious committee.
We intend the new edition to be more attractive and relevant to new readers. In this way we see it as a tool to recruit new members. We also want to ensure the book still enjoys the support and confidence of existing members.
When the current edition was published, it was remarked that some of the recipes and ingredients seemed tired and dated. Some members will recall that elements of the popular press sought to characterise the Association as old fashioned and out of touch. It is in this context that we seek your help in choosing appropriate recipes and ingredients.
The Management Committee has sought the advice of our Publisher and believes now is the right time to produce a book with a more contemporary feel.
We would like members to consider the use of margarine, butter, cocoa and chocolate in recipes published by the Association.
Butter or margarine
One of the topics that came up repeatedly in press reviews of the first edition was the use of a named brand of margarine throughout the book. Some members suggested that this was a missed opportunity and more …
The chocolate sponge
The use of cocoa powder rather than chocolate is another topic that has been the subject of much discussion down the years. In 1962, the recipe for a chocolate sponge cake was published in its current form. It …
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- When
- Open from 24 Feb 2022 until 1 Apr 2022.
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- Result
- How people have collectively ranked responses will be shared on 1 Apr 2022. On 13 Apr 2022 we will share our plans for the future based on what we have learned.